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James Parker - Editor of MB&R |
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This is the website of Multiple Buyer & Retailer magazine. MB&R is the monthly magazine for multiple grocery retailers in the UK. MB&R reaches an audience of 11,000 key decision makers, from buyers at head office to store managers...
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Running a flagship London store might be the pinnacle of your career, but as Sam Pelling admits, the challenges of an affluent customer base require a keen focus as well as an engaging manner. Luckily she has both in bucketfuls, which helped to ease her arrival at the Cromwell Road store in Kensington three months ago.
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Nelson's last order at the Battle of Trafalgar - "engage the enemy more closely" - has real echoes today. Recent POPAI research cast the shopper in the role of the enemy for some store managers as their queries "got in the way" of the store management process (Barriers to Progress 1986).
Has the number of customer complaints about the price of goods increased recently?
