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Food for thoughtDespite high-profile attempts to improve school dinners, over half of all children still rely on lunchboxes for their daily nutrition, which is good news for brands and retailers, reports David CastlePublished: 29 July, 2008When Jamie Oliver waged his war against the standards of school dinners he missed one important area: lunchboxes.
Outside the boxWhile 4.6 million kids eat a packed lunch every day, the contents is the subject of a raging debate. However, with the emphasis on a balanced diet with a wider range of healthier items, brands are responding with innovative ideas, although challenges remain. David Castle reportsPublished: 26 July, 2007Depending on your perspective, celebrity chef Jamie Oliver, the man who (almost) single-handedly revolutionised school lunches, is either a saviour or a self-seeking publicist.
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