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- Premium poochesPets continue to be treated as one of the family by consumers, reports David Castle, with the result that the healthier-eating, premiumisation trends in human food are being mirrored in pet food buying. This means some lucrative margins for retailersPublished: 01 June, 2007
Consumer demand for healthy and high-quality food continues to rise, so it's not surprising that the pet food market is following suit.
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