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- back to the bowlsRice, noodles and pasta have survived the threat of the Atkins Diet to be strong performers in their own right, driven by convenience and premiumisation. David Castle reports on the brands that are getting a bite of the actionPublished: 06 September, 2007
Five years on, it's like the Atkins Diet never existed. The low carbohydrate eating plan had consumers switching from foods such as pasta, rice and noodles to copious amounts of higher-fat items such as meat, butter and eggs.
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