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A place in the sunWhile soft drinks sales really take off when the sun's out - which didn't really happen last summer - they also prove pretty resilient when the weather isn't so great. David Castle reports on a still sparkling categoryPublished: 11 June, 2008Last year's summer was a damp squib, particularly for soft drinks manufacturers who rely on the sun to inject some vitality into summer sales.
- Bottled emotionsThe drinks sector is very well developed, with plenty of innovation, but some in the market believe we haven't seen anything yet. They foresee brands exploiting their emotional aspects with high-tech, personalised products. David Castle takes a lookPublished: 01 June, 2007
Laser discs, paper dresses and Betamax video recorders: all cutting edge technology - at the time - now confined to the annals of history. It's a lesson that should be remembered when predictions about the soft drinks market are discussed.
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