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27 August, 2008
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  • Simply great
    Morrisons was named Grocer of the Year for good reason - ensuring that the simple things are done well has led to loyalty and a boost in turnover, writes James Parker
    Published:  29 July, 2008

    Morrisons has been one of the grocery success stories of 2008, and winning The Grocer's Gold Award for the Grocer of the Year 2008 was the icing on the cake.

  • Catching their eye
    Many categories fail to deliver satisfaction for shoppers. So they walk past - or they walk out of the store. Colin Harper of Storecheck Marketing and Martin Kingdon of merchandising association POPAI look at how technology is helping retailers to find out what is really going on when a shopper visits a category; to maximise sales of key existing products as well as trial of new ones
    Published:  02 July, 2008

    Nelson's last order at the Battle of Trafalgar - "engage the enemy more closely" - has real echoes today. Recent POPAI research cast the shopper in the role of the enemy for some store managers as their queries "got in the way" of the store management process (Barriers to Progress 1986).

  • PROOF OF CONCEPT
    Published:  02 July, 2008

    Unilever was one of the sponsors of the MARI proof of concept trial. We participated as we were well aware of the many current concerns surrounding PoP material, not least, from our point of view, improving execution when it finally reaches the store.

  • The space odyssey
    The challenge to store space posed by the growth of non-food is matched by the challenge to serve customers knowledgably with household and technology lines. Jaq Bayles tracks recent progress
    Published:  12 June, 2008

    Space could be the final frontier for supermarkets as the rise of non-food reaches epic proportions.

  • Studying shoppers
    Are the millions spent on marketing products bearing fruit in store? Nielsen's Danielle Tolson looks at a pioneering US measure of shopper behaviour that's coming over here
    Published:  07 May, 2008

    Each year hundreds of millions of pounds are invested in in-store marketing. Industry estimates place in-store spend at around 7%-8% of total marketing budgets, excluding trade-funded promotions (such as money off, bogofs etc.) with growth in excess of 20% YoY (Deloitte). To put this into perspective, cinema marketing represents 1.5%, and radio and internet advertising each account for around 5% of ad spend.

  • Six of the best: ten years on
    As it is MB&R's 10th birthday, we thought we'd ask a few industry high-flyers what they were doing a decade ago. We were impressed by their progress...
    Published:  23 April, 2008

  • The 10 best...in 10 years
    To celebrate MB&R's 10th birthday we thought we'd pick the 10 brands that we think have done the most to either capitalise on their heritage or break new ground in their respective categories. Although this is not a scientific study of the top 10 products of the decade, the ones we have picked are undoubtedly contenders for the hall of fame. Categories have got ever more competitive over the past decade, so we salute all 10 for their achievements. Thanks to Nielsen for their assistance in providing data for this run down of our 'Ten from Ten'.
    Published:  23 April, 2008

    heinz

  • Here to help?
    Are you a David Brent - "a friend first, boss second, entertainer third" - or do you apply more thought to staff needs, especially in delicate situations? Jaq Bayles canvasses store managers
    Published:  31 March, 2008

    If you treat the people around you with love and respect, they will never guess you're trying to get them sacked. Just one of the gems from the mouth of the UK's most famous business manager, David Brent (Ricky Gervais) of The Office.

  • The giants of grocery
    MB&R gives a big hand to the Shelf Stars - the giants of the product world that have earned a guaranteed place on shelf. Some newer than others, they have all captured consumers' hearts over the past year. Ruth Nicholas reviews the best of the best
    Published:  29 January, 2008

    This time last year all the noise was about naturalness - in food and drink, and even in alcohol, toiletries and household products.

  • Pole to Pole
    From carp at Christmas to Tyskie lager, UK retailers are adapting fast to meet the demands of new consumers from Eastern Europe, as Mary Carmichael discovers
    Published:  19 December, 2007

    Christmas is coming, the carp is getting fat. If that doesn't sound quite right, you're not Polish or Lithuanian. Turkey or goose may be a fait accompli for a British Christmas, but for those with Eastern European heritage the crowning glory of a Yuletide feast is a freshwater fish.

  • range check
    A bit of Polish for Christmas tables
    Published:  19 December, 2007

    What are the favourite foods that Polish customers will be looking for this Christmas?

  • Can't we just get along?
    Buying and supplier teams are still at loggerheads. James Parker spoke to consultant Chris May, who is working with them to develop a better way
    Published:  16 November, 2007

    There's a lot of grunting and groaning, a lot of talking, but physically doing something they are finding a challenge." This is how Chris May, of leading customer management training company FXL, characterises relations between retailer buying teams and their supplier counterparts.

  • christmas crackers
    Although it comes around every year, the mults can sometimes go a bit crackers and goodwill to all men gets lost. The challenge is to make the most of the brands consumers look for in-store, and so avoid that Christmas spirit being crushed
    Published:  01 October, 2007

    Have you got Christmas wrapped up this year? It's not necessarily a given that stores and suppliers always get their acts streamlined enough to really make the most of the frenetic season. The weekend before is sure to see intense shopping, although it may be tougher to predict what will happen on Christmas Eve (this year it falls on a Monday).

  • water response
    The recent floods have been a real test for stricken stores. However as Helen Gregory reports, lateral thinking, heroic staff and good procedures meant they saw it through, even helping out their communities
    Published:  06 September, 2007

    The lack of sun this summer has been nothing compared with the almost apocalyptic floods that hit Yorkshire and Gloucester. Some stores had water swirling around trolleys in the car park, such as Morrisons in Retford, where the warehouse was submerged in four feet of water. Luckily the store didn't lose any stock and only had to close for a day.

  • Less is more
    The WRAP initiative, which aims to get consumers throwing away less packaging, offers potential cost savings. However, will consumers buy in, asks James Parker
    Published:  26 July, 2007

    Defra estimates that 10.5 million tonnes of packaging entered the UK waste stream in 2006 and, according to Envirowise, the food and drink industry is responsible for 50% of it. In 2005 the Government's Waste Resources Action Plan (WRAP) developed the Courtauld Commitment as a pledge to reduce packaging waste by 2010.

  • Shopper watching
    Looking at customer behaviour clearly reveals how fixtures are shopped, so can closer analysis benefit sales? Colin Harper and Rob Barker ask whether retailers are doing enough people-watching
    Published:  01 July, 2007

    You may be familiar with the old anecdote: a message saying that the General "flies back to the front" is received as "the General's flies are back to front."

  • Label conscious?
    The FSA has said that it will happily throw out traffic lights if shoppers say they don't want them. As Helen Gregory discovered, the often-confusing world of labelling is turning some people off
    Published:  01 June, 2007

    Supermarket head offices are buzzing with talk about nutritional food labels, so you'd think their shoppers would be equally enthusiastic. But the truth is that they've passed some people by. "I hadn't noticed any new labels - I just thought they were now on the front of packets instead of the back," says financial secretary Laura Ashton, 28.

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