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27 August, 2008
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Sections » Category Features » Bottled Water
  • clear winners
    Water is one of the fastest growing categories, and offers clear opportunities to get consumers to trade up. However the aisle has recently been the scene of controversy, reports David Castle
    Published:  07 May, 2008

    When Environment Minister Phil Woolas earlier this year described drinking bottled water as "almost morally indefensible", he sparked a furious response from an industry that is working hard to underline its green credentials.

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