- raised expectationsBread is a staple food, but this hasn't prevented there being a lot of excitement in the category, with health prompting innovative brand activity across the board, says David CastlePublished: 12 June, 2008
Despite household penetration of bread running at 99%, the bakery market is still an exciting area in the multiples, with growth being driven by innovation. Particularly in the sectors that target the still key consumer trends of premium, health and convenience.
- CATEGORY INSIGHT: Rolls and bakery occasionsROCK & ROLL HALL OF FAMEPublished: 12 June, 2008
Rolls have had a strong year, and wraps are working hard to establish themselves as a sandwich alternative
- raised expectationsBread is a staple food, but this hasn't prevented there being a lot of excitement in the category, with health prompting innovative brand activity across the board, says David CastlePublished: 11 June, 2008
Despite household penetration of bread running at 99%, the bakery market is still an exciting area in the multiples, with growth being driven by innovation. Particularly in the sectors that target the still key consumer trends of premium, health and convenience.
- CATEGORY INSIGHT:?Rolls and bakery occasionsROCK & ROLL HALL OF FAMEPublished: 11 June, 2008
Rolls have had a strong year, and wraps are working hard to establish themselves as a sandwich alternative
- Bread of HeavenThe bakery category is a winner, in fact it's currently one of the largest categories in the whole store. With an ever-expanding range of speciality offers and bake-off variety, sales are sure to continue to rise, says David CastlePublished: 01 June, 2007
With more than 200 varieties available in the UK, bread is a popular food eaten by every race, culture and religion.
Has the number of customer complaints about the price of goods increased recently?
