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- Power to the peopleWhile impulse buying is at the heart of battery sales in most retailers, making the most of it requires some concerted effort between retailers and suppliers to get merchandising right, and capture shoppers' interest with innovative new products, reports David CastlePublished: 26 July, 2007
"The impulse nature of batteries is an opportunity for every retailer," says Martin Gormley, brand manager for Duracell UK, still the market-leading battery brand. "It doesn't matter whether you're a newsagent or national grocer, given that 60% of batteries are bought on impulse, every retailer has an opportunity to maximise sales."
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