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A clear functionAfter strong initial interest in foods with added health benefits, sales of some product groups has slowed as consumers become sceptical about health claims. However, as David Castle reports, marketing with a greater clarity of message is driving growthPublished: 29 July, 2008From humble beginnings - when a fermented milk product from Japan first hit the shelves of UK multiples - to one of the fastest-growing markets, functional foods has been the sector to be seen in, with food and drink firms tripping over themselves to spice up mundane products with extra health benefits.
spreading the wordAs well as helping consumers to combat obesity, brands are also fighting hard to offer clearly defined healthier propositions, together with information on how to achieve a balanced diet. David Castle reports on the companies pulling out all the stops for healthy growthPublished: 19 December, 2007The recent flurry of press activity over the obesity 'epidemic' has once again thrust the food and drink industry into the spotlight.
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