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- The home frontThere may be some hardcore marketing phenomena applied around household and laundry products, but many have succeeded in capturing consumers' hearts. David Castle reports on a sector where having a speciality is a key weaponPublished: 06 September, 2007
Two years ago, MB&R wrote that Barry Scott has got a lot to answer for. Now the fictional star of Reckitt Benckiser's Cillit Bang adverts has gone as far as releasing what's known in the trade as a 'hardcore' single: the kind of frenetic dancefloor cacophony reserved for souped-up Vauxhall Astras and trendy shoe shops.
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