Sections » Category Features » Ice Cream & Desserts
- weather or notWith last summer a washout, ice cream manufacturers are trying harder than ever to ensure the sector isn't focused solely on one season, and is actually weatherproof. Premiumisation is helping, says David CastlePublished: 23 April, 2008
Ice cream might be intrinsically linked with hot, summer days, but, in the take-home market, retailers and suppliers are working hard to make it an all-year-round category.
Poll
Has the number of customer complaints about the price of goods increased recently?
