Shelf space dedicated to brands and own-label versions of premium chocolate bars is testimony to the significant and continued growth in this sector. Luxury boxed chocolates for general and seasonal gifting is also growing, with the majors dedicating more space at the expense of sectors such as pick 'n' mix. Premiumisation will continue to grow due to consumer trends towards greater sophistication in taste, time poverty and the need to indulge. Information on the health benefits of dark chocolate has led to greater consumer awareness of cocoa content and bean origin. Appreciation of chocolate is becoming like wine - there is a certain snob value!