It is important to keep core confectionery ranges fully stocked at all times, and the confectionery category should be flagged by key brands such as Cadbury Dairy Milk. Dual features have been proven to deliver big sales increases in store, particularly if merchandised within a high-footfall area. Positioning hanging bags near large block chocolate provides an option for retailers looking to stock the sharing area of their store. We would advise wholesalers to site chocolate within the main confectionery section of the store. Strong POS that enhances the shopping experience can be used to drive impulse sales.