Sainsbury's has launched two lamb lines in an effort to support UK farmers hit by foot and mouth export restrictions. The multiple hopes to source 10,000 British "light lambs" per week through its new quarter lamb pack. The product "has a mixture of meal occasion uses and is ideal for freezing". This is the first time such lambs have been used by Sainsbury's. The other line is a boneless "cushion" shoulder, not traditionally sold in UK supermarkets.
Pilgrims Choice is supplying Tesco with its Farmhouse Mature - "one of the few real farmhouse cheeses that is handmade on selected West Country farms". The £50m brand has put a new provenance logo on front of pack.
Research by Morrisons has found that 87% of customers would be pleased to be served by a female fishmonger, despite the preponderance of men behind the counter.
Game suppliers Yorkshire Game bagged the top award in the Best Seasonal Food category in the Taste of Britain awards, for its "oven-ready young grouse". The red grouse is a rarity due to the short hunting season. The latest Mintel report shows that sales of game rose by 46% between 2004 and 2006, to reach £57m last year.
Marks & Spencer has stopped selling imported white veal and calves liver on animal welfare grounds, and will now source only from the UK.
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