A couple of years ago, retailers had a traditional approach to in-store PoS products. They knew what was in the marketplace, what they wanted and how to get it.
Now retailers want bespoke products. Department stores, for example, have changed delivery of products to go straight to the end user rather than being directed by a distribution warehouse.
Retailers have relinquished control over the distribution and fulfilment process. Now they approach a manufacturer to supply 10,000 acrylic poster holders, for example, The retailer will supply the posters for insertion into the holders, they will be packaged separately and distributed across the UK to contacts on their database, it's a trend that is helping retailers deliver PoS products quickly to their sites.
Most marketers know good packaging is crucial to sales and brand image, but what about PoS items such as shelf-talkers and bottle neckers? A sexy label may attract consumers, but good PoS can seal the deal. With the aid of an enticing description, PoS lets the shopper know what lies ahead. People buy for a variety of reasons, and by getting across your message, whether that's price, recommendation or quality, you will maximise sales.
PoS plays an important role in marketing because it picks up where good packaging leaves off. Shelf impact is incredibly important so PoS and labels need to work hand in hand. ?
Has the number of customer complaints about the price of goods increased recently?
