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British shoppers are leading their Continental counterparts when it comes to shopping ethically, according to new figures from the IGD.
Its report, Ethical Shopping in Europe, found 41% of British shoppers are incorporating more than one ethical issue into their buying decisions. Also, British shoppers were more likely than others "to follow through their interest in ethical products into actual purchases". They were also more likely to buy free range or Fairtrade.
IGDchief executive Joanne Denney-Finch told the IGD's global retailing conference: "Until recently, ethical food shoppers were seen as niche. Now as many as seven out of 10 Europeans we surveyed buy ethically at least some of the time, and a quarter are dedicated shoppers who consider two or more factors".
The French are most concerned about environmental issues, the Dutch are concerned about animal welfare, local sourcing is key for Poles, whereas British shoppers "are interested in a wide range of ethical issues".
Has the number of customer complaints about the price of goods increased recently?
