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Nell helps campaign for potato love
Published: 02 July, 2008
Page 4
Model and health fanatic Nell McAndrew has been enlisted to provide the visual anchor for the Potato Council's Love Potatoes campaign, which is attempting to get consumers loving their indigenous spuds again.
Kathryn Race, marketing director for the Potato Council, said: "This campaign aims to reconnect families with potatoes by demonstrating their nutritional benefits".
As well as potatoes' convenience benefits, it would also stress their cost-effectiveness "at a time when budgets are being stretched due to sharp increases in food prices," said Race.
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