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Daniels Chilled Foods is boosting the freshly-squeezed juice market with the launch of a new brand identity for its market leading Johnsons Juice range.
The new packs are to be launched in June and will give Johnsons Juice Co. a stronger brand identity by communicating to consumers the quality of the product, demonstrating how natural and fresh the juice is.
The bottle size will stay the same, 250ml PET bottles, but the caps will change in colour inline with the new design. Also the labels will become paper rather than plastic, further enhancing the natural feel of the bottle.
The range comprises freshly-squeezed Orange, Apple and Orange & Raspberry juice with other varieties such as Apple & Mango and Pomegranate in various pack sizes. The 250ml bottles will have an RRP of £1.40.
01132480606
www.johnsonjuices.co.uk
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