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Kellogg's tightens up its ads code
Published: 01 July, 2007
Page 6
Cereals firm Kellogg's is to strengthen its code on marketing to children through the adoption of "new nutritional criteria".
The supplier said it will change "what and how it markets to children under 12" using the new criteria, and will not advertise to children under six.
David Mackay, president and CEO, said: "We plan to increasingly emphasise products with enhanced nutritional value."
Kellogg's is also rolling out front-of-pack GDA nutritional information globally. It says it uses the GDA model as it "gives a quick snapshot of how food fits into a consumer's diet."
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