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20 November, 2008
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Cadbury puts the focus on 'fewer, bigger initiatives'
Published:  01 July, 2007
Page 6 

Cadbury Schweppes has announced it is to shed 15% of its staff by 2011, according to reports, but remains tight-lipped about how or if this would affect its UK operations or brands.

In a recent statement, the company said it believed there was "significant under-exploited potential to come from managing operations more centrally to focus on fewer, bigger and more value-creating initiatives."

Cadbury Schweppes also said it was aiming to "reduce complexity across all aspects of the business" and "simplify the organisational structure".

Earlier in the year it announced its intention to separate its confectionery and drinks businesses, and said in its statement that this was "progressing well".

The company hinted that a sale of the drinks business was in the pipeline: "We continue to pursue a twin-track process of either a sale or a merger." It added that "following expressions of interest, we now believe that a sale is the more likely outcome".

Cadbury's "Food for Growth" cost reduction initiative was launched with the intention of generating £360m worth of savings by the end of 2007. The firm said that half of the savings would be reinvested in the business.



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