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Co-op asks staff for foodie ideas
Published: 01 July, 2007
Page 6
The Food Executive at the Co-op has asked staff to submit ideas for proving the multiple is Good With Food.
In what it called a 'Dragon's Den-style' competition, staff from all levels were invited to put forward ideas that could be converted into a commercial proposition. Over 600 ideas were submitted for the Good With Food Challenge, and each finalist made a 10-minute pitch.
The winning Eco Warriors team received a cheque for £20,000 for their idea to run a national eco promotion across all Co-op stores. The team's pitch included a business plan showing how eco-friendly products could deliver growth.
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