We have recently listed Bounce Balls well-being positioned snacks, in four variants: Premium Protein, Spirulina & Ginseng, Cashew & Pecan and Almond Protein. We are now rolling them out across the Partnership.
I first saw Bounce Balls at the Natural Products Europe show a couple of years ago and thought they were very innovative and totally different to anything else I had seen in the UK. We started off by stocking three variants - Premium Protein, Spirulina & Ginseng and Cashew & Pecan - in our Canary Wharf store and have been so pleased with how they've performed that on 25 June we rolled them out to 126 stores nationwide.
In Canary Wharf the product is on the 'well-being' fixture, which is aimed at health-conscious consumers looking for added value.
Encouraged by sales of free-from products, we've since introduced Almond Protein Balls, which are wheat- and gluten-free, on the free-from fixture. The fact the balls are packaged individually also makes them particularly suitable for this fixture, as often shoppers are buying for one family member with an allergy.
I pride myself on tracking down unusual products and Bounce Balls tick all the boxes. I like the quality, the taste, the well-being dimension and the weird and wonderful ingredients.
There have been no issues with the supplier, it has been very easy.
Has the number of customer complaints about the price of goods increased recently?
